Introducing the LZTA Rebrand

A New Look, A Renewed Purpose

The Lower Zambezi is changing, and so are we.

Today, we’re proud to unveil the new brand identity for the Lower Zambezi Tourism Association (LZTA): a refreshed look, a sharper message, and a stronger foundation to carry us forward.
But this isn’t just a new logo or tagline. It’s the start of a wider movement, one built around unity, legacy, and purpose.

Why We Rebranded

For years, the Lower Zambezi Tourism Association has played a vital role in protecting the region and promoting sustainable tourism. But our brand didn’t reflect the energy, vision, or urgency of our mission.

Our story needed to evolve, and speak clearly to the people we’re here to serve:

Lodge and landowners
Conservation partners
Donors and sponsors
Local communities
Conscious travellers

Introducing the Brand Code

To guide our voice, visuals, and values, we developed a Brand Code, a set of principles that shape everything we do.

Here’s what it stands for:

Big Idea:

Together for Zambezi
This is our rallying cry. A belief that by coming together, lodges, communities, donors, and travellers, we can preserve something greater than ourselves.

Brand Story:

The Lower Zambezi is one of Africa’s last great wildernesses; a place of extraordinary beauty, deep heritage, and powerful potential. But it faces growing pressure. LZTA exists to unite those who care and to build a future where people, wildlife, and tourism thrive together.

Values:

Legacy Leaders – We think long-term.
One Region, One Voice – Collaboration is our strength.
Nature First – Conservation guides every decision.
Responsible Prosperity – Growth must uplift people and protect the place.
Transparency & Trust – Integrity in everything we do.

Tone of Voice:

Purposeful. Grounded. Collaborative. Clear.
We aim to sound like what we are: a collective of people who care deeply, act decisively, and invite others to do the same.

What’s Changing Visually?

You’ll start seeing our new identity across our website, communications, and social media:

A refreshed logo that reflects both place and purpose
A warm, natural colour palette inspired by the Zambezi landscape
Clean, clear design to enhance trust and professionalism
Strong messaging around our pillars: Preserve. Unite. Prosper.

What It Means for You

This rebrand marks a new chapter, one focused on visibility, collaboration, and legacy. It’s an opportunity for us to better tell our story, reach new supporters, and bring more value to our members and partners.

Whether you’re a tourism operator, donor, or local resident, we want you to see yourself in this brand. Because this region belongs to all of us.

Join the Movement

The Zambezi’s future isn’t guaranteed. But with the right people behind it, we believe it can thrive.

Explore the brand. Share the vision. And let’s build something lasting — together.